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SLOGGI ORIGINALS

There´s only one sloggi Originals What makes an icon? Someone who can wear a plastic bag and still hit the fashion headlines? Perhaps, if they’re A-list enough. But for us, the icon status of sloggi Originals is etched (or should that be stitched?) into the ethos of our brand: classic cuts, core spun high quality fabrics and an unflinching belief in comfort-loving style.

Because you can’t look and feel fabulous while fishing a pair of ill-fitting undies from out of your bum…

WATCH THE FILM

Let’s pop the confetti cannons and light the sparklers in celebration of 40 years of sloggi.

Oh, and let’s also celebrate with an iconic new brief style, the ’79 – an instant hit that blends the acclaimed comfort of our vintage maxi cut with a modern twist.

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