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And the award goes to… Fit Smart!}

And the award goes to… Fit Smart!

Posted on August 17, 2021

We’re delighted to announce that our innovative Fit Smart Bra has been awarded with the prestigious Red Dot Award at this year’s Red Dot Product Design Awards. This international accreditation is awarded by a panel of 50 jurors to highlight innovative products with an outstanding design. With over 18,000 entries, the Red Dot Award is one of the world’s largest design competitions.

What makes Fit Smart Bras so special?

Triumph’s Fit Smart Bra has been developed to physically mould and adapt to women’s individual bodies and the fluctuations they encounter. Its special fabric, secret support system and 4D engineering gives women support and lift, whilst offering the ultimate feeling of comfort as it is literally ‘shaped by them’.

Triumph continues to lead the way in comfort, style and fit, introducing new ranges that are influenced and inspired by our customers.

How does it work?Woman wearing black lacy lingerie set by Triumph

  1. Bra sizing is simplified with four key sizes adapting to a range of body shapes.
  2. Begin by gently stretching the underband 2-3 times with your hands to make the bonding even softer.
  3. After putting on the bra, allow 2-3 minutes for the fabric to warm up to your body temperature.
  4. Allow the bonding to respond to your unique body shape.
  5. Voila! Enjoy unparalleled levels of comfort.


Fit Smart bralettes, bras and matching briefs are available in store or online in both black and beige colours.Fit Smart range of lacy, form hugging lingerie

See what all of the fuss is about and order your Fit Smart bra today. A product that is uniquely shaped for you, and by you!