ON THE BLOG

This spring/summer Triumph will be introducing a range of earthy, pink and neutral tones to complement our bestselling styles. In addition to this, prepare for innovative new designs that are sure to cover you for every bra occasion!

We’re delighted to announce that our innovative Fit Smart Bra has been awarded with the prestigious Red Dot Award at this year’s Red Dot Product Design Awards. Want to know what all the fuss is about? Click through to read all about it and shop the award-winning Fit Smart Bra...

Here at Triumph AU headquarters we are blessed with Brisbane weather, but that doesn’t mean you won’t hear the best of us complaining about the cool Winter changes (…cue groans from our friends in Tasmania!). Days become shorter, warm coats and boots get pulled out from the back of the wardrobe and undressing to shower requires mental stamina. So, if you are someone who feels the cold, read on for our hot tips (excuse the pun) to stay warm this Winter…

The perfect sports bra should be like your ultimate workout buddy… supportive, comfortable and lots of fun! Whether you’re hitting the pavement to complete a 20km run or sweating it out at a weekly Bikram Hot Yoga class, it’s important that your sports bra has got your back… and your front! Four women put our favourite triaction by Triumph sports bras to the test. Here's what they had to say...

Embellished, fancy lace bras aren’t for everyone. In fact, there are just some women out there who prefer not to wear a bra at all! While freeing the nipple may be doing more harm than good (read more about that here), no-fuss, simplistic lingerie might be your answer. Whether you’re looking for cute day-to-day separates or something special for date-night, there’s a whole world of minimalist lingerie that’s classic, comfortable, and sexy! We're sharing our best minimalist intimates designed with clean lines and easy silhouettes for people who aren't lingerie lovers.

You spend time making sure you have the perfect leggings for the gym, the right sneakers, and a good sports bra to keep the girls in place. But have you ever given your undies a second thought? Take a look at the best underwear for gym to keep you cool, comfy, and wedgie-free during your next workout - no matter which type of exercise you're into!

Countless myths swirl around bras, so we're here to separate the fact from the fiction. Seven common bra myths busted!

We know that bra sizing is confusing at the best of times, especially when you throw international differences into the mix. All the numbers, letters, styles and brands can be a little overwhelming and many women find this the case. However, choosing the right bra that fits well and feels comfortable is very important for your overall health and wellbeing, so let’s break it down.

Summer is upon us, bringing bundles of fun like beach visits, picnics, road trips, ice-creams and rosé – but with all this fun there is a downside: boob sweat! While it is a perfectly normal and natural part of being a woman, boob sweat can be real a nuisance. From drenched sports bras to unsightly rings of moisture showing up like smiley faces on your t-shirts and dresses, it’s also a bit embarrassing. Let’s get to the bottom of why these beads of sweat pool under your breast and what you can do about it?

What woman doesn’t love a new set of lingerie. It’s a staple in all our lives, and just as special and unique as perfume or make up. It’s intimate and personal, and if you can choose well, it will make the perfect gift for your girlfriend, mum, sister or that special lady in your life. Read more for tips and advise on buying lingerie as a gift.

Paula Svoboda knows a thing or two about bras. Having fit over 50 000 women across her career, she has famously become known as the Triumph bra whisperer – she can instantly tell a woman her size just by looking at them. Paula works on the lingerie floor of David Jones, Sydney, so feel free to drop in, say hello, ask for advice and experience a complimentary fitting.