This holiday season, Triumph was thrilled to collaborate with Australian artist Jasmine Dowling for a Christmas campaign like no other. Jasmine’s fresh, creative vision is inspired by the delicate beauty and fluidity of Triumph’s Signature Sheer fabric, resulting in a celebration of artistry, individuality, and festive magic.
Focus on Signature Sheer collection
The collaboration focused on the Signature Sheer Collection, which Jasmine admired for its flowing forms and layered elegance. She transformed the fabric into her own Triumph ribbon, reimagining its beauty in a new light. This ribbon evolved into elegant lettering and dynamic designs, drawing inspiration from the collection’s ability to mould and flow with individual shapes.
“I was inspired by the layering of the Signature Sheer fabrics,” Jasmine shares.
“They’re so fluid while moulding to your shape, so I reimagined them as ribbons and lettering to bring a holiday feel to the campaign.”
Joy of the holiday season
These crafted ribbons and lettering now adorn Triumph’s stores and campaign visuals, bringing Jasmine’s vision to life. The result is a stunning celebration of the Signature Sheer Collection and the unbridled joy of the holiday season.
Whether you’re seeking the perfect gift or treating yourself, the collection’s elegant designs promise to elevate your festive moments. Explore the artistry of Triumph and Jasmine Dowling today and discover the magic of the Signature Sheer Collection.
