Set among the rolling hills of the Byron Bay hinterland, Picadilly House - a European inspired architectural masterpiece - paints a picture of elegance, sophistication and simplistic charm. Its Spanish influence combines thick, white masonry walls with recycled timber that’s decorated by blooming bougainvillea, reflecting the perfect backdrop for Triumph’s Spring - Summer 20 and Autumn-Winter 21 lingerie collections.
Through the lens of talented local photographer Tess Leopold, the campaign captures and celebrates the empowerment of women, recognising the strength of sisterhood and togetherness. Tess was joined by renowned make-up artist Emma Chen and local models Anna and Louise.
In Spring-Summer 2020, Triumph builds on our best selling Amourette family with the release of new generation Amourette Charm styles that are light, smooth and invisible under clothes. Minimiser favourites including Lacy Minimiser, Embroidered Minimiser and Ladyform will also come in new season palettes of grapeade, clear ocean blue and smooth grey tones. Spring-Summer also sees the launch of the must-anticipated Fit Smart series, a personalised bra solution featuring an intelligent support system that adapts and moulds to the wearer's personal shape.
Autumn-Winter 21 features our bestselling favourites released in seasonal tones of pearl, navy and plum purple. New development in maternity sees the exciting release of two new styles due to hit the market in 2021. Helping to capture these styles was baby Stevie (daughter of photographer Tess), who made her modelling debut at the young age of 2 months.
For a closer look of what’s to come, scroll through the behind the scenes of this fun-filled shoot.
English