I’ve been with Triumph Lingerie for over 18 years now and have worked in a number of roles within the business. My current role sees me set the direction and tone for the whole of the Triumph group range for Australia and New Zealand. I get to buy ranges, develop niche products for our local market, and best of all I get to work with an incredible team.
It’s really about knowing your end consumer, what she likes, what will whet her appetite and get her excited to try something new, while still remaining true to her core needs of fit and function.
Don’t lose sight of your end consumer and what she is wanting. Trends will come and go but you have to stay true to your brand and your customers.
I still get a buzz from this, knowing you have created something that is actually being bought and used. For me, the bigger buzz is when a new style goes to market and sells well. You know you have answered the consumers need and filled a gap in the market.
Sheer Minimiser for everyday wear. Such a comfortable easy fit yet still looks quite glamourous. Triaction Hybrid Lite for Sport – gives a fabulous shape and support no matter what activity you are undertaking.
Someone who knows who she is and is confident in her own thoughts and decisions for her life, even if they are outside what would be considered the societal norms for women.