Have you ever wondered why the bra you’re wearing doesn’t seem to fit quite right? Or what your bra size technically is? You might be among the estimated 80% of women who are wearing the wrong bra size. A study published in the journal of Chiropractic & Osteopathy1 found that 70% of the women involved wore bras that were too small, while a further 10% wore bras that were too big.
These results aren’t surprising when you consider the often overwhelming nature of a bra shopping trip, or the difficulty of attempting to buy bras online. The shift to working at home has also left many of us a little behind in updating our bra size, which often shifts over time.
Are you wearing the right bra size? Our Bra Fitting expert answers your most searched for questions
However, the question of how should a bra fit doesn’t have to be a mystery. With lockdowns throughout Australia coming to an end and stores beginning to reopen, now is the perfect time to finally find the right bra fit for you and your style.
Why is wearing the right bra size important? Finding the best fit is vital for the support and confidence you need day to day. Moreover, the wrong bra can lead to shoulder pain, skin irritation, and even affect your posture!
Your bra fit questions answered
So, you’ve finally decided to find the perfect bra size for you. But how should a bra fit? With so much different information available online, it can be hard to find the perfect bra fitting guide. Fortunately, that’s where the experts at Triumph Lingerie come in.
We’ve performed a unique data study using Google search volumes to understand exactly what you want to know about bras. We analysed over 280,000 search queries condensing into 10 key bra- related categories, to understand exactly what Australians are searching for on the topic of bras - from how to measure bra size, to the perfect fit, style, sagging, and bra care.
We then asked Kate Minin, one of Triumph Lingerie’s leading bra fitting experts with over 25 years of experience, to step in and answer the nation’s most asked and searched for questions. Kate has assisted over 50,000 women to find the right bra size, and now she’s turning her attention to Australia’s biggest bra-related queries.
Read on to find out more!
Top 10 most searched for bra themed queries & bra related questions over the last year
|4||Type of Bra||12,410||14,530||↑ 17%|
It is no surprise that around half of all bra related searches over the last year relate to ‘bra measurement’ (78, 330). This topic is the most searched for year-on-year (YoY) with a 44% uplift. There has been a significant increase in people looking for measurement information and advice and includes variations of main query; ‘how bra size is measured’ and ‘how to measure bra size.’
Roughly one in six searches relate to ‘size’ which is the second searched for category with many Australians’ seeking to understand ‘how bra sizes work’ and any considerations to be aware of relating to typically bigger or smaller breasts and shape.
Interestingly, there was a 42% YoY increase in ‘sleep’ related searches and whether it is advisable to wear a bra to bed or not. We know that health has been and remains at the forefront of our minds and is reflected here in yearly uplift.
Our Triumph Lingerie expert has shared her insight into the most searched-for bra queries across key categories and here are the answers you are looking for…
How to measure bra size?
Firstly we take the time to understand our customers’ individual needs, rather than pulling out the tape measure straight away. At Triumph, we don’t just make bras that fit, lift or secure your breasts, we find bras that lift your whole life.
During an in-store fitting consultation as well as through the online bra fitting calls that we provide, we walk you through how to measure. There isn’t a difference in how we measure a fuller bust as opposed to a smaller bust, as there are many variables in the way a bra fits. We use the below steps as a guide to gauge size:
There is a large variety of bra sizes, which can range from an A to G cups, not to mention breast shapes. The numerical part of the bra size refers to the under bust band (e.g. size 10, 12, 14).
The alphabetical part of a bra size refers to size of the cup (e.g. A, B.C, D). Bra sizes do not relate to clothing sizes. For example, a woman who wears a size 14C bra may wear size 16 Clothes.
When you are wearing a correctly fitted bra-it should feel super comfy and feel as though you aren’t wearing one. Different breast shapes impact the styles of bra that suit and fit best. There are different kinds of bras which will give each individual the best lift, support and comfort and the material can also change the way a bra will fit you. Remember the three F’s of fit, fabric and function when choosing your next bra.
Here are some tips to ensure that a bra is fitting correctly:
It is also worth noting that as the cup size increases on any frame size, the frame size does not alter. However, as the frame size increases, the cup size will also become proportionally larger.
Sometimes a bra does not fit well because it simply does not give enough support to a very soft or pendulous breast and that’s why it’s important to understand your own breast shape when looking for your perfect fit.
At Triumph, we refer to the nine most common breast shapes when helping women fit and find their perfect bra. Each style of bra can complement and support each breast shape differently.
Do you need to wear a bra?
We know that breasts come in all shapes and sizes. However, we also know finding the right-fitting bra now goes beyond that. Finding the right bra isn’t just about how it fits in the change room or during an online consultation. It’s about how it fits in your life and how it makes you feel.
Does wearing a bra reduce sagging?
Breasts are made up of fats, tissues and glands, the breast has no muscles to help hold its shape. To help give support to the bust, a well-fitting bra can provide important comfort and support. There are ligaments behind the breast called Coopers Ligaments, if they aren’t protected with a well-fitting bra, they can over time stretch causing breasts to sag. It is natural for this to happen, and there are many contributing factors that lead to this occurring, such as genetics, breast size, age, weight and breast-feeding fluctuation.
Is it better to sleep with or without a bra?
Wearing a bra while you sleep is a personal choice. We recommend to customers who do want to wear a bra whilst they sleep to try a wirefree option to provide further comfort - such as our Sloggi range, as they are super comfy and lightweight.
Which bra should I wear with a cocktail dress?
Triumph provide a range of bra styles to complement your outfit. For instance, our strapless styles are accompanied by convertible straps that can be modified for different cuts.
Which bra should I wear with a strapless dress?
We have a great range of strapless bras that are generally lightly padded, to offer shape and lift. However, we also have non-padded styles and wirefree styles too!
What bra should I wear under a white top?
If you would like the bra to go unnoticed, then we would recommend wearing a beige bra. If you want the bra noticed then the sky’s the limit! White and black bras look great under a white T-shirt!
How should I measure bra size for sports bras?
Sports bras are firmer in their fit as they need to offer a high level of support - this protects breasts from damage during sport activities. Breasts bounce during activity - even during mild exercise, which can cause damage to the ligaments in your breasts and surrounding skin, which can cause your breasts to sag.
We do suggest using our sizing guide for sports bras, due to the firmness in their fit. For example, if you normally wear a 12D, in a Sports bra you may need to try a 14C. This will give you a little extra space in the under bust band for comfort - but be the same fit in the cup.
How should I choose a nursing bra?
Everyone is different in the way they grow and change shape during pregnancy, so we do recommend having a fitting whether it be in store or virtually to ensure that you have the right bra for your needs. It’s also a great opportunity to ask any questions you may have too!
Each maternity bra has additional features such as drop down feeding cups, and an A-frame on the inside of the cup for additional support. Triumph maternity bras also feature an extended hook and eyes at the back of the band for longevity of wear during pregnancy.
We recommend booking a bra fitting during the first trimester, as this will see the bra last you through until the third trimester. This will also ensure that you have a comfy bra to wear all throughout your pregnancy. However, if you’d prefer to wear a different style, then we have a range of other suitable solutions including wirefree fabric that adapts to your changing shape.
How does underwire work?
Underwired bras give uplift, separation and support. The wire anchors the bra to the chest wall, giving lift and shape. Wearing a wired bra is personal preference choice. If you find that the wired bra you are wearing is uncomfortable and digging in, it may mean you are wearing the wrong size or style for your shape. There are customers who don’t like wearing a wired bra at all, so we do have great alternatives that are a great alternative to wearing a wire.
How should I care for my bras correctly, so they last longer?
It is important to care for your bras to ensure longevity. All styles will remain attractive in the long term if they are carefully handled and treated. The skin’s natural oils and cosmetic traces can damage elastane threads – like sun, sand and salty water act on swimwear – while silk and wool can be affected by sweat.
How to care for your Triumph Bra:
Finding the right bra will not only provide the support you need day to day, but also help you feel more comfortable in your own skin so you can take on the world. At Triumph, we have a range of bras to fit your shape and your life.
Even with the best bra fitting guide, finding the right bra size isn’t always easy. Book an online bra fitting consultations to find the best fit for you from the comfort of your own home. Our experienced fitting specialists will provide a personalised fitting over video call and take the mystery out of finding the right bra for you.
Triumph Lingerie Australia used data sourced from Google Keyword Planner to perform a unique consumer trends study to identify changes in search behaviour surrounding bra related queries and search habits relating to the current climate. A total of 280,620 Google search volumes were distilled into 10 core bra related categories which complied variation of the similar search terms, to reveal exactly what the nation is searching for when it comes to underwear; what we really want to know and areas of search concern. The study collated and analysed data from October 2019 – September 2021 which allowed isolation of search behaviour in two twelve-month timeframes (October 2019 – September 2020 & October 2020 – September 2021) to provide YoY comparison. Data was analysed in October 2021 and is representative at time of analysis.
1Wood K, Cameron M, Fitzgerald K. Breast size, bra fit and thoracic pain in young women: a correlational study. Chiropr Osteopat. 2008;16:1. Published 2008 Mar 13. doi:10.1186/1746-1340-16-1 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2275741/