• Wash every 3–4 wears (or sooner if sweaty).
• Follow the care label for fabric-specific guidance.
• Wash whites, brights, and darks separately. New items, especially dark colours, may bleed — wash them on their own.
• Use a gentle detergent for delicates — avoid harsh chemicals and brighteners.
• Handwash when possible, especially for underwire or lace.
• Use lukewarm water and gently press out moisture (never wring or soak).
• If machine washing, use a delicate cycle with cool water and always place bras in a mesh bag for protection.

Different materials require specific care to maintain their quality and longevity. Always refer to the care label for best results, as there may be exceptions. When in doubt, hand washing and air drying are the safest options.

• Lace/Mesh: These delicate fabrics should be hand washed and air dried to prevent snags, stretching, or damage.
• Cotton: A durable and breathable fabric. Use a gentle machine wash cycle and air dry for best results.
• Wired Bras: To preserve the shape and integrity of the wire, avoid machine washing. Hand wash gently and reshape while drying.
• Moulded Cups: Maintain their structure by hand washing only. Lay flat or hang to dry — never wring or fold.

For extra protection during machine washing, fasten the hooks and place your bras in one of our Triumph delicates wash bags.

Use a gentle cycle with lukewarm water, and don’t overfill the bag—this prevents tangling, snagging, and distortion, keeping your bras in perfect shape, wash after wash.

• Avoid heat exposure — it damages delicate fabrics and elastane.
• Never tumble dry. Air dry flat or hang by the center (not the straps) to prevent stretching.
• Store moulded bras flat with the clasp fastened to maintain shape.
• Stack bras cup-to-cup to preserve structure and support — never fold cups into each other.
• For padded bras, hang with clip or padded hangers, secured at the center to avoid distortion.

You should replace your bras every 6 to 12 months, depending on how often you wear and rotate them.

It's best to keep 3 to 4 everyday bras in rotation to prevent overuse and allow each one time to rest between wears. Signs that it's time to replace a bra include worn seams or elastic, misshapen or poking underwires, a poor fit, or discomfort such as digging cups or stretched-out straps.

• A properly fitting bra offers better support, comfort, and posture - reducing strain on your shoulders, back and breast tissue.
• Ill-fitting bras can cause discomfort, affect how clothes fit, and even shorten the lifespan of the bra itself.
• Not sure of your size? Use our Bra Size Calculator.
• Prefer expert help? Visit us in-store for a personalised fitting with one of our bra specialists.