As your body grows from the first trimester, look to these soft, wirefree styles that will comfortably adapt to your shape.
THE PERFECT FIT
We believe that every woman deserves to have a perfectly fitting bra. No digging in. No slipping straps. No leaving marks. Just pure comfort. Try our Bra Size Calculator to find your perfect fit, or use our online fitting guide for expert size & style advice.
Pregnancy does not mean you need to start buying feeding bras immediately! Instead, aim for comfort with our range of soft wirefree bras that will stretch & grow with your ever changing body. In the first trimester, you can also adapt your current bras by adding a bra extender.
When buying bras during pregnancy, consider your changing size and comfort needs. Opt for stretchy, wire-free styles that offer support without restriction. It’s best to get fitted regularly, as your size can fluctuate throughout each trimeste.
The best bras to wear during pregnancy are those that provide both support and comfort, such as maternity bras and pregnancy sleep bras. Look for designs with soft, breathable fabrics and adjustable features to accommodate your changing shape. Wireless options are ideal for all-day wear, while lacy styles can add a touch of elegance.
From bra extenders to soft and stretchy ZERO Feel bra tops, shop our range of adaptable pregnancy products. Pregnancy bras will provide comfort as your body grows and changes throughout each trimester. Ease into your pregnancy wardrobe with these transitional bras during pregnancy, including bras for early pregnancy, which will support and provide wirefree comfort. Try the sloggi ZERO Feel Bra Top for weekends at home or support during the night; it is the perfect pregnancy sleep bra. Feel good and look great in our lacy Fit Smart Wirefree Bra which warms and adapts to your shape. By your third trimester, prepare for baby with our specialised maternity nursing bras.
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of Aboriginal and Torres Strait Islander peoples. We celebrate the stories and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.
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