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Light, flexible bras for comfortable everyday wear

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30 items

Are wirefree bras good?

Wirefree bras are the perfect option for lounging around the house on weekends, sleeping in or simply if you don't like underwire! Our wirefree styles are comfortable and supportive, without the use of underwires. Discover our full range of wirefree bras!

Do wireless bras give support?

Our wirefree bras offer great everyday support and will get you through your daily tasks! Our designers have used wider underbands and extra hook/eyelets to provide the same support of a wired bra. We even have wirefree sports bra options to see you through higher impact activities.

What is a soft bra?

You may hear people refer to soft bras- don't be fooled, this does not refer to the softness of our beautiful Triumph bras - it is another term to refer to wirefree bras. Discover our wirefree bras (or "soft bra") range!

Which type of bra is best for daily use?

All our bras have been quality tested and are proven to get you through your day to day activities! If you are in the gym all day, we have a great range of sports bras. Want to lounge around on the weekend but feel supported? Try our wirefree bras. And we offer a fantastic range of minimiser bras and t-shirt bras for everything in between!


We believe that every woman deserves to have a perfectly fitting bra. No digging in. No slipping straps. No leaving marks. Just pure comfort. Try our Bra Size Calculator to find your perfect fit, or use our online fitting guide for expert size & style advice.